About us

Our Story

Founded by Cole Richman in 2015, Handfuel is the answer to the question: what if we didn’t have to sacrifice flavour for fuel? Six years ago, Cole quit his job to pursue that idea—and to find a way to bring delicious snacks with simple, wholesome components to the masses. With artisanal ingredients like Spanish almonds, Himalayan sea salt, and wild berries, he knew he was onto something too good to keep secret. Today, Handfuel has hit the shelves of local Canadian markets, inspired by Cole’s own beloved family recipes.

Our mission

At Handfuel, we aim to produce healthy snacks that are as uncompromising as you are. That’s why we only use high-quality ingredients in every recipe for a product that is equal parts conscious and craveble. Handcrafted, gluten-free, and with no preservatives or GMOs, we’re taking on-the-go snacking to the next level—so you can find your fuel and keep moving.