Handfuel was founded by Cole Richman in 2015 with the vision of providing delicious snacks made with simple, wholesome ingredients. The idea was sparked by Cole's love for his family's recipes and the belief that people shouldn't have to compromise on flavor for fuel. Quitting his job, Cole set out to bring his concept to life using ingredients such as Spanish almonds, Himalayan sea salt, and wild berries. Today, Handfuel is available in local markets and grocery stores across Canada.