Founded by Cole Richman in 2015, Handfuel is the answer to the question: what if we didn’t have to sacrifice flavour for fuel? Six years ago, Cole quit his job to pursue that idea—and to find a way to bring delicious snacks with simple, wholesome components to the masses. With artisanal ingredients like Spanish almonds, Himalayan sea salt, and wild berries, he knew he was onto something too good to keep secret. Today, Handfuel has hit the shelves of local Canadian markets, inspired by Cole’s own beloved family recipes.